Visi (Vision)
Merupakan pandangan masa depan dari suatu organisasi, menentukan arah organisasi. Contoh:
Feeding America: A hunger-free America.
Save the Children: A world in which every child attains the right to survival, protection, development and participation.
Misi (Mission)
Untuk menjawab kenapa organisasi itu ada di dunia. Contoh:
Microsoft: At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.
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