Penjelasan Mengenai Visi, Misi, Slogan, Nilai, Budaya, Tujuan, Sasaran, dll.

Kadang, kita dipusingkan dengan berbagai istilah yang mirip dalam organisasi, berikut ini adalah penjelasannya:

Visi (Vision)
Merupakan pandangan masa depan dari suatu organisasi, menentukan arah organisasi. Contoh:
Feeding America: A hunger-free America.
Save the Children: A world in which every child attains the right to survival, protection, development and participation.

Misi (Mission)
Untuk menjawab kenapa organisasi itu ada di dunia. Contoh:
Microsoft: At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.

Sumber

Slogan (Motto)
Merupakan kata singkat yang mencerminkan idealisme organisasi. Contoh:
Adidas: Impossible is nothing.
Apple Computer: Think Different.
Honda: The Power of Dreams.

Makna (Purpose)
Bagaimana organisasi melihat dirinya dan bagaimana harus bersikap. Contoh:
ING: Empowering people to stay a step ahead in life and in business.
Kellogg: Nourishing families so they can flourish and thrive.
IAG: To help people manage risk and recover from the hardship of unexpected loss.

Nilai (Value)
Merupakan nilai-nilai yang dianut atau dikagumi organisasi. Contoh:
Mayo Clinic:
Respect
Treat everyone in our diverse community, including patients, their families and colleagues, with dignity.

Compassion
Provide the best care, treating patients and family members with sensitivity and empathy.

Integrity
Adhere to the highest standards of professionalism, ethics and personal responsibility, worthy of the trust our patients place in us.

Budaya (Culture)
Merupakan budaya kerja suatu organisasi. Contoh:
Chevron: At Chevron, what oil and gas employees had to say was that unlike other companies in that industry, they really appreciate "the Chevron Way," practicing safety first, being supportive, and looking out for your team members always. That's built into their culture, and it's specific for that industry.

Tujuan, terdiri dari Goal (jangka panjang) dan Objective (spesifik)
Gol (Goal)
Apa yang ingin dicapai oleh organisasi. Contoh:
Peningkatan profit perusahaan.

Bidikan (Aim)
Apa yang dilakukan organisasi untuk memenuhi tujuannya. Contoh:
Meningkatkan penjualan sehingga meningkatkan profit perusahaan.

Obyektif (Objective)
Indikator apakah bidikan organisasi mengenai tujuannya. Contoh:
Peningkatan kualitas produk.
Penurunan waktu tunggu konsumen.

Sasaran (Target)
Pengukuran seberapa sukses bidikan organisasi mengenai tujuannya. Contoh:
Profit meningkat 10%.

Terima kasih sudah membaca :)